The Influence of Hotels' Green Activities on Customers' Ethical Behavior: The Case of Five-star Hotels in Alexandria
Shimaa
Soliman
author
text
article
2017
eng
Due to the rising ecological consciousness in the hospitality industry , green hotel seems to be growing niche in the competitive lodging industry and the number of consumers who are interested to stay at green hotel has also increased. In addition, the impact of the hotel industry on the environment is quite large because it is an economic sector undergoing rapid growth. The hotels consume lots of water, energy, and unrecyclable products that in the end endanger the environment. A typical hotel can emit daily or yearly between 160 and 200 kg/m2 per room per floor of carbon dioxide (co2). It is conceivable that ecological awareness can influence on consumer behavior. Lately, consumers have become more possible to express their environmental consciousness by purchasing environmentally friendly products and services.
Therefore, This study examine to what extent the hotels apply green activities, particularly in Alexandria-Egypt; to identify the relationship between ethics conducts for consumers and hotel green activities; to explore the most effect demographics factors on customers'ethical behavior; to discover the degree up to which potential consumers intend to stay at green hotel, boycott or act discursively against un ethical hotels; and finally to look into the relation between customers’ attitude and their actual behaviors towards green hotel. In order to achieve these objectives, (10100) web-based, on-site questionnaires and manually forms were randomly distributed to five-star hotels’ consumers in Alexandria governorate –Egypt. The returned and valid questionnaires were (1080) questionnaires (98,2%). The checklist was another method applied to reveal the least applied green activities among hotels and to support the result of the questionnaire. Data were described using mean, standard deviation, Pearson coefficient correlation, Spearman coefficient linear regression. The study highlighted that there is a positive significant relationship between hotel green activities and ethical consumer behavior. In addition, hoteliers did not take the advantage of the ethical consumer behavior of growing opportunities. Although, hoteliers applied certain activities, they ignored the role of engaging customers in green activities and announcing the environmental efforts for the community, which appeared stagnation of ethical consumer behavior.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
136
158
https://ijhth.journals.ekb.eg/article_43095_52f41b1c148ed4afa3c5c5c6dba49f72.pdf
dx.doi.org/10.21608/ijhth.2017.43095
Guest Orientation of Front Office Employees' Service Quality and Rapport: Influences on Satisfaction in Egyptian Five and Four star Hotels
Mostafa
Hussein
author
text
article
2017
eng
This research aims to assess the guests' perceptions of service quality of employees in front office department of five and four star hotels at Cairo and Giza in Egypt. The assessment also includes the influence of service quality on the rapport between front office employees and guests. The study also assesses the influence of service quality and rapport on guest satisfaction. The study developed a conceptual model of the constructs involved. The hypotheses were proposed regarding the relationships within the model. The conceptual model and hypotheses were then tested in a sample of hotel guests. The study found that service quality dimensions contribute to predict enjoyable interaction personal connection between front office employees and guests. Moreover, enjoyable interaction and personal connection mediates the impact of front office employees' service quality on guest satisfaction. Furthermore, service quality dimensions of front office employees contribute to predict guest satisfaction. There are significant differences between four and five star hotels in perceived service quality and guest satisfaction, but not for rapport dimension. There are no significant differences between foreigner and Arab tourists in these dimensions.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
159
177
https://ijhth.journals.ekb.eg/article_43096_78e86e2d478be24a735bee16a00d648c.pdf
dx.doi.org/10.21608/ijhth.2017.43096
Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels
Nawal
Zaki
author
Nermeen
Abuzied
author
text
article
2017
eng
The concept of “experience economy “ has evolved as an imperative field of study in tourism and hospitality within the marketing discipline.
Purpose -The aims of the present study is to facilitate better understanding of the concept of “experience economy”, and to examine the influence of four dimensions (facets) of tourist service experience (4Es); - i.e. educational, esthetic, escapist, and entertainment experiences - on their memories and focuses on maximize their loyalty intentions, as consequence from the travel consumer perspective.
The framework was tested by means of a survey of international tourists\guests who had stayed at resort hotels for at least once, to examine their experience with three tourist spots (brand resorts hotels) in Sharm El Sheikh, Egypt.
The data were collected from the period of January to April 2017.A self – administered modeling was used to analyze the survey ’responses. A total of 300 questionnaires were distributed at three brand resorts hotels (three tourist spots) of Sharm El Shiekh, Egypt, out of which one hundred were returned, and two hundred international tourists\guests responded-yielding a response rate of (66.6%).
Findings- The result from the finding identified that all four dimensions (facts) of tourists (as customers) experience (4Es) influence their memories and loyalty. These facets are congruent with prior work in the tourism literature.
Additionally, the findings of this study revealed the customer experience scale in the context of brand resorts hotels and improves the theoretical framework progress on the experience concept in tourism and hospitality, and present serious implications for brand resort hotel marketers.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
178
198
https://ijhth.journals.ekb.eg/article_43097_5134c6b2d6d375d256e0c60ff57c54eb.pdf
dx.doi.org/10.21608/ijhth.2017.43097
The Collection of Carl Wilhelm Von Gerber Unknown Heritage
Islam
Abdelkariem
author
text
article
2017
eng
Carl Wilhelm von Gerber (1883-1959), the late General Consul of Sweden in Alexandria, was the most famous Swedish diplomat in Alexandria in the Twentieth Century. He played a significant role during WWI and WWII besides his economic activities between the Scandinavian countries and Egypt. The Swedish institute Alexandria (SwedAlex), which occupies nowadays his mansion, was built in 1925. it owns an important collection of the belongings of C.W. von Gerber .This paper aims at making the documentation of the collection of the belongings through his rich biography that could be obtained from the archive of the institute and publishing this important collection for the first time. this will shed light on the unknown part of the heritage of Alexandria during that period and lead to show the possibilities of converting the collection's showcase in SwedAlex to a private museum to enrich the heritage tourism in Alexandria.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
199
214
https://ijhth.journals.ekb.eg/article_43098_5785082da20ecf95f27bda0a032e434f.pdf
dx.doi.org/10.21608/ijhth.2017.43098
Vers une éducation patrimoniale au service d’un tourisme durable à Alexandrie
Riham
El Wakil
author
text
article
2017
eng
Alexandrie bénéficie des atouts touristiques majeurs. Actuellement il faut penser à réintégrer cette ville sur le plan touristique internationale et à aboutir un plan durable qui doit être à la fois économiquement efficace, socialement équitable et écologiquement tolérable. L’application des principes de développement durable en tourisme est devenue un moteur de changement dans quelques pays. C’est un tourisme de participation et d’échanges, qui remet l’habitant au cœur du développement. Cela suppose que les professionnels du secteur s’engagent dans une démarche nouvelle et une réinvention de la ville. Le patrimoine est un atout essentiel dans toute démarche durable et un des facteurs d’équilibre. Un citoyen ne peut être acteur de son développement que dans la maîtrise de sa culture et de son patrimoine. De là vient le rôle de l’éducation patrimoniale comme une action globale qui vise un développement local et des échanges de savoirs. Elle peut être menée et programmée par des institutions scientifiques et culturelles surtout les musées sur la longue durée et adaptée au contexte local d’un tourisme durable à Alexandrie.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
215
228
https://ijhth.journals.ekb.eg/article_43099_eb85743aebffbb9c2f283e7dcf5c3d7d.pdf
dx.doi.org/10.21608/ijhth.2017.43099
The Greek and Roman Ports of the Red Sea Coast in the Eastern Desert of Egypt
Doaa
Fadel
author
text
article
2017
eng
The ports of the Red Sea in the eastern desert of Egypt played a vital role through Ptolemaic and Roman period in the eastern trade of Egypt via different ports. This research had several points that studied the historical and the archaeological sides of the ports of the Red Sea in Egypt. Eastern desert geography indicates that large desert in eastern Egypt originating just southeast of the Nile Delta; it extends from the Nile River Valley east ward to the Gulf of Suez and the Red Sea. The history and importance of the Red Sea ports discuss the extent of the influence of these ports on the movement of trade through Greek and Roman times. There are several ports date back to this period such as:- Arsinoe port, Abu Sha'r port, Philoteras/Aenum port, Nechesia Port,Ptolemais Theron Port,Berenike port, Myos Hormos"Quseir" Port . This research indicates the excavations at the ports of the Red Sea such as fort of Abu Sha'r, Serapis temple at Berenike and other several buildings. There are numerous inscriptions carved on stone, papyri, and ostraca from the Ptolemaic and Roman period that provide information of the ports of the Red Sea coast of Egypt. It concludes with a set of results, as well as the recommendations need to preserve the diverse archaeological sites of the ports of the Red Sea.
International Journal of Heritage, Tourism and Hospitality
Fayoum University, Faculty of Tourism and Hotels
2636-4131
11
v.
Issue 4 (Special Issue)
no.
2017
229
258
https://ijhth.journals.ekb.eg/article_43101_1c484de3b86bd5df2976da0f057177f1.pdf
dx.doi.org/10.21608/ijhth.2017.43101