• Home
  • Browse
    • Current Issue
    • By Issue
    • By Author
    • By Subject
    • Author Index
    • Keyword Index
  • Journal Info
    • About Journal
    • Aims and Scope
    • Editorial Board
    • Publication Ethics
    • Peer Review Process
  • Guide for Authors
  • Submit Manuscript
  • Reviewers
  • Contact Us
 
  • Login
  • Register
Home Articles List Article Information
  • Save Records
  • |
  • Printable Version
  • |
  • Recommend
  • |
  • How to cite Export to
    RIS EndNote BibTeX APA MLA Harvard Vancouver
  • |
  • Share Share
    CiteULike Mendeley Facebook Google LinkedIn Twitter
International Journal of Heritage, Tourism and Hospitality
arrow Articles in Press
arrow Current Issue
Journal Archive
Volume Volume 14 (2020)
Issue Issue 2
Issue Issue 1
Issue Issue 3 (Special Issue)
Volume Volume 13 (2019)
Volume Volume 12 (2018)
Volume Volume 11 (2017)
Abdelmawgoud, M., Abdelnaby, W. (2020). What is the Level of Customers' Trust in the Safety of Food and Beverage Labels at Egyptian Hotels?. International Journal of Heritage, Tourism and Hospitality, 14(1), 35-51. doi: 10.21608/ijhth.2020.120265
Mohamed T. A. Abdelmawgoud; Wael Mohamed Abdelnaby. "What is the Level of Customers' Trust in the Safety of Food and Beverage Labels at Egyptian Hotels?". International Journal of Heritage, Tourism and Hospitality, 14, 1, 2020, 35-51. doi: 10.21608/ijhth.2020.120265
Abdelmawgoud, M., Abdelnaby, W. (2020). 'What is the Level of Customers' Trust in the Safety of Food and Beverage Labels at Egyptian Hotels?', International Journal of Heritage, Tourism and Hospitality, 14(1), pp. 35-51. doi: 10.21608/ijhth.2020.120265
Abdelmawgoud, M., Abdelnaby, W. What is the Level of Customers' Trust in the Safety of Food and Beverage Labels at Egyptian Hotels?. International Journal of Heritage, Tourism and Hospitality, 2020; 14(1): 35-51. doi: 10.21608/ijhth.2020.120265

What is the Level of Customers' Trust in the Safety of Food and Beverage Labels at Egyptian Hotels?

Article 3, Volume 14, Issue 1, Spring 2020, Page 35-51  XML PDF (390.64 K)
Document Type: Original Research Articles
DOI: 10.21608/ijhth.2020.120265
Authors
Mohamed T. A. Abdelmawgoud; Wael Mohamed Abdelnaby
Abstract
The aim of the current paper is to investigate the level of customers' trust in the safety of food and beverage labels at Egyptian hotels. Descriptive approach was used.  Data was represented by customers’ opinions through a questionnaire. There is a difficulty in identifying the members of the population. Therefore, it is suitable to choose a non-probability sample such as a convenience sample. The stratified sample has included 492 tourists who visited the hotels of Cairo, Luxor and Aswan in Egypt. The findings revealed that the overall evaluation of customer's trust in foods served at the hotels of Cairo, Luxor and Aswan came at a high level (4.04) and SD= 0.14. Therefore, the coefficient of variance is 0.03 %. In addition, the customer's trust is significantly different according to city, nationality, gender, age, marital status, and educational level at a significant level (0.05), while there is no statistically significant difference according to the family size factor. Moreover, the customer's trust is significant correlated with the perceived quality (r = 0.794), behavioral attitudes (r = 0.104), subjective norms (r = 0.426) and perceived behavioral control (r = 0.192). There is no significant correlation with behavioral intention. Finally, there is a positive correlation between customers' purchase intention and subjective norms (r = 0.126). Finally, the paper concludes with a set of recommendations including Egyptian hotels dependence on food products from accredited international organizations, increasing organic foods, and merging them in the hotel's marketing plan.
Keywords
Customer Trust; Food Labels; Perceived Quality; Behavioral Intention; Subjective Norms; Perceived Behavioral Control
Main Subjects
Hospitality
Statistics
Article View: 111
PDF Download: 75
Home | Glossary | News | Aims and Scope | Sitemap
Top Top

Journal Management System. Designed by NotionWave.