• Home
  • Browse
    • Current Issue
    • By Issue
    • By Author
    • By Subject
    • Author Index
    • Keyword Index
  • Journal Info
    • About Journal
    • Aims and Scope
    • Editorial Board
    • Publication Ethics
    • Peer Review Process
  • Guide for Authors
  • Submit Manuscript
  • Reviewers
  • Contact Us
 
  • Login
  • Register
Home Articles List Article Information
  • Save Records
  • |
  • Printable Version
  • |
  • Recommend
  • |
  • How to cite Export to
    RIS EndNote BibTeX APA MLA Harvard Vancouver
  • |
  • Share Share
    CiteULike Mendeley Facebook Google LinkedIn Twitter
International Journal of Heritage, Tourism and Hospitality
arrow Articles in Press
arrow Current Issue
Journal Archive
Volume Volume 14 (2020)
Issue Issue 2
Issue Issue 1
Issue Issue 3 (Special Issue)
Volume Volume 13 (2019)
Volume Volume 12 (2018)
Volume Volume 11 (2017)
Hefny, L. (2020). Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination. International Journal of Heritage, Tourism and Hospitality, 14(1), 182-201. doi: 10.21608/ijhth.2020.126187
Lamiaa Hefny. "Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination". International Journal of Heritage, Tourism and Hospitality, 14, 1, 2020, 182-201. doi: 10.21608/ijhth.2020.126187
Hefny, L. (2020). 'Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination', International Journal of Heritage, Tourism and Hospitality, 14(1), pp. 182-201. doi: 10.21608/ijhth.2020.126187
Hefny, L. Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination. International Journal of Heritage, Tourism and Hospitality, 2020; 14(1): 182-201. doi: 10.21608/ijhth.2020.126187

Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination

Article 14, Volume 14, Issue 1, Spring 2020, Page 182-201  XML PDF (368.45 K)
Document Type: Original Research Articles
DOI: 10.21608/ijhth.2020.126187
Author
Lamiaa Hefny
Abstract
Websites, social media, and tourism mobile applications are now considered important online channels for promoting destinations' brand. The study employed content analysis technique to analyze the official Egyptian Tourism Website, social media tools and the mobile application linked to the website. The study used three analysis models to evaluate the features and the interactivity of the Egyptian online channels. Results show a strong need to develop the interactivity of the Egyptian website and its mobile application. The study demonstrated the need for more integrated social media tools to brand Egypt online as a tourism destination.
Keywords
Destination Brand; Tourism Destination Website; Social Media; Tourism Applications; Egypt
Main Subjects
Hospitality
Statistics
Article View: 88
PDF Download: 66
Home | Glossary | News | Aims and Scope | Sitemap
Top Top

Journal Management System. Designed by NotionWave.