Promoting Children Tourism Through Applying Virtual Reality to the Egyptian Child Museum.

Document Type : Original Research Articles



Children’s Museums are one of the rapidly developing fields of museology. Over the past few years, there has been a noticeable increase in the use of Virtual Reality (VR) in the museums’ sector to embrace technological innovations and adapt to the challenges of the digital era. Meanwhile, children play a significant role in their families’ travel decision-making process, nevertheless, this segment lacks sufficient attention. Therefore, this paper aims at applying VR technology to the Egyptian Child Museum as one of the key interpretation tools that may help in the promotion of children’s tourism. It also focuses on children and the use of VR technology in entertainment and education. Furthermore, it sheds the light on the benefits and challenges resulting from the application of VR technology to the children’s museums sector. The mixed-method was used in this paper including the qualitative method which was applied by conducting in-depth interviews with five museum professionals at the Egyptian Child Museum. Moreover, a quantitative method was followed by distributing a survey to a sample of the children visiting the Egyptian Child Museum and their parents to obtain their perspectives on the museum’s implementation of VR technology. The results indicate that children are fascinated with technology, and they have a great impact on travel-related decisions. At the same time, children’s museums can be the cornerstone for an entire vacation. Thus, this study contributes to the promotion of the children’s tourism traffic through the adoption of VR technology in the Egyptian Child Museum.


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