The influence of Tourist Media on Accessible Tourism at Five-Star Hotels in Cairo

Document Type : Original Research Articles



Tourist media is one of the most critical communications that is used by tourism operators and hotel establishments, to be used to target tourists to introduce them to the product, touristic attractions and services provided by hotel establishments. It influences the behaviour of tourists to decide to buy trips and hotel establishments booking, including the marketing requirements of hotels to attract the segment of accessible tourism. This study aims to give guidelines to public relations managers in five-star hotels in Cairo concerning the tourist media and makes the vision clear in the media mission addressed to the target audience to encourage accessible tourism in the Cairo hotel establishments.